Agenda
Don't miss Jamfest — an evening of networking, live music,
and a special performance by White Ford Bronco.
2:00PM - 2:40PM ET
Welcome & Keynote: Transforming Public Sector Service with Agentic AI
Discover how government agencies are modernizing service delivery and driving greater efficiency with Salesforce’s unified Customer 360 platform and AI. Learn how Agentforce, Salesforce's AI-powered digital labor platform, expands service capacity by automating tasks, streamlining operations, and empowering staff to focus on high-impact work.

Paul Tatum
EVP, Global Public Sector, Solution Engineering, Salesforce
EVP, Global Public Sector, Solution Engineering, Salesforce

Jamison Braun
VP, Strategy & Business Development, Salesforce
VP, Strategy & Business Development, Salesforce

Shelby Kivett
Principal, Account Solution Engineering, Salesforce
Principal, Account Solution Engineering, Salesforce
2:40PM - 3:00PM ET
Data Cloud: Breaking Down Silos for Smarter Decisions
Discover how Data Cloud unifies siloed information from any source, transforming fragmented data into actionable insights that empower better constituent service and informed decision-making.

Melissa Anderson
Director, Product Management, Salesforce
Director, Product Management, Salesforce

Gina Nichols
Director, Product Management, Salesforce
Director, Product Management, Salesforce
3:00PM - 3:10PM ET
Luminary Session
3:10PM - 3:30PM ET
Marketing Cloud: Building Trust Through Personalized Engagement
Explore how Marketing Cloud empowers government agencies to foster trusted relationships with constituents through personalized, relevant communication across every step of the outreach lifecycle.

Jeff Scofield
Director, Solution Engineering, Salesforce
Director, Solution Engineering, Salesforce

Mia Jordan
Director, Industry Advisor, Digital Transformation, Salesforce
Director, Industry Advisor, Digital Transformation, Salesforce
3:30PM - 3:50PM ET
Networking Break & Refreshments
3:50PM - 4:10PM ET
Tableau Next: Actionable Insights for Data-Driven Decisions
Tableau Next is an agentic analytics platform built on the Salesforce Platform and deeply integrated with Agentforce. It aims to transform how users interact with data, moving from static dashboards to dynamic, AI-powered insights delivered within the flow of work. It uses a unified data layer and semantic layer to provide trusted, personalized, and actionable insights across various applications and workflows.

Lisa DeMille
SVP, Solution Engineering, Salesforce
SVP, Solution Engineering, Salesforce

Wes Weicht
Manager, Solution Engineering, Salesforce
Manager, Solution Engineering, Salesforce
4:10PM - 4:30PM ET
How to Adopt Agentic AI Faster with Public Sector Solutions
Learn how pre-built agent skills and agentic applications built for government help agencies deliver IT efficiency and limitless service capacity.

Karen Rewalt
Sr. Director, Product Management, Public Sector, Salesforce
Sr. Director, Product Management, Public Sector, Salesforce
4:30PM - 4:50PM ET
An Operating System for the Future of Public Sector Work
Slack is modernizing public sector service delivery with human-centered, collaborative tools, helping agencies replace outdated systems, reduce tech debt, and boost efficiency.

Jamison Braun
VP, Strategy & Business Development, Salesforce
VP, Strategy & Business Development, Salesforce

Alana Landsman
Sr. Manager, Solution Engineering, Salesforce
Sr. Manager, Solution Engineering, Salesforce
4:50PM - 5:00PM ET
Closing Remarks & Call to Action
Take the first step toward building your own AI agent and join us at Dreamforce for more hands-on learning and collaboration.
5:00PM - 7:00PM ET
Jamfest ft. White Ford Bronco
Connect with government attendees, Salesforce experts, and industry leaders to celebrate the day’s insights and build new partnerships. Enjoy refreshments, delicious food, and a special live performance by White Ford Bronco.